It is the favorite color of most people, particularly men. Yet, blue has more complex and contradictory meanings than any other color.
Dark blue: trust, dignity, intelligence, authority
Bright blue: cleanliness, strength, dependability, coolness
(The origin of these meanings arise from the qualities of the ocean and inland waters, most of which are more tangible.)
Light (sky) blue: peace, serenity, ethereal, spiritual, infinity
(The origin of these meanings is the intangible aspects of the sky.)
Most blues convey a sense of trust, loyalty, cleanliness, and understanding. On the other hand, blue evolved as symbol of depression in American culture. “Singing the blues” and feeling blue” are good examples of the complexity of color symbolism and how it has been evolved in different cultures.